NIKE

OUTLINE
A social media advert created for Instagram feed to promote the Nike Mercurial football boot. Built around the idea of speed, instinct, and animalistic movement, the concept reflects the boot’s game-changing 360° construction.

I enhanced the live-action footage with animated illustrations and graphic elements that amplify the Mercurial’s personality (sharp, aggressive, and fast).

The animations were designed to feel instinctive and reactive, visually translating the boot’s speed and precision into scroll stopping motion graphics.