SPORTS DIRECT

OVERVIEW
I worked on Sports Direct’s ‘Light Up Christmas’ campaign, delivering a wide range of creative outputs across web, social and out-of-home.

My work spanned illustrated stills, assets and animated content pieces, contributing to a campaign that rolled out across multiple platforms and locations.
A key output was the hero video, which was displayed on in-store and shop window screens across Europe, including flagship locations such as Oxford Street, London, throughout the Christmas period.

The hero film was also adapted for online and social channels, promoting key products from major brands including Nike, Adidas, Under Armour and Puma.
We also created multiple engaging social media specific pieces that rolled out throughout the season.

I was responsible for the illustration, animation and typography. I worked with the team from concept development through to final creation and post-production.

Below is a selection of illustrated banners and videos created for use across web, social and in-store environments.