SPORTS DIRECT

OVERVIEW
I produced illustrated social content for Sports Direct’s Instagram, combining photography and illustration to reflect modern football culture.

These examples focus on the crossover between music and football, featuring artists who strongly connect with the target audience. AJ Tracey and Aitch are both major music figures and dedicated football fans — AJ Tracey supports Tottenham Hotspur, while Aitch supports Manchester United.

The illustrations celebrate this cultural overlap, creating engaging and relevant social content.