MIND X FLOW CREATIVE

OVERVIEW
This project was created as part of Inky Goodness’ ‘28 Day Branding Challenge’, set by Flow Creative.

The brief challenged designers to develop a campaign for Mind Charity, focused on raising awareness around teenage mental health.

I developed the campaign concept and tagline “Pause, Reflect, Connect”, designed to encourage young people to take small, meaningful moments to check in with themselves.
The message breaks down into three simple calls to action:

• Pause - step away from what you’re doing, such as scrolling on social media

• Reflect - take a moment to recognise how you’re feeling

• Connect - engage with nature, breathing, movement, friends, family, or your surroundings

I created the entire creative execution, including concept development, branding, character design, illustration, animation, and merchandise design.
Every visual element was created to feel approachable, positive, and supportive, helping communicate the message in a way that resonates with a teenage audience.

This project was created in response to a mock brief and was not commissioned or used by Mind.
The campaign has strong potential for further development.

Below is a selection of artwork created for this project…