MANCHESTER UNITED X APOLLO TYRES
ANIMATED AD
(ILLUSTRATION / ANIMATION / DESIGN / DIRECTION)
OVERVIEW
I collaborated with Fortemus Films to help create a high energy animated advert for Manchester United and their sponsor, Apollo Tyres.
The film celebrates some of Manchester United’s most iconic number 10 players - Rooney, Rashford, Sheringham, Van Nistelrooy and Hughes - highlighting their skill, legacy and impact on the club.
Built around the message “Never Less Than 10”, the advert reinforces the idea of consistently performing at the highest level.
My role was to design, illustrate and animate all of the animated elements, drawing directly over the live-action footage to enhance the energy and storytelling.
The animation amplifies key moments, elevates player movement, and adds a bold, celebratory layer that reflects both the prestige of the club and the confidence of the Apollo Tyres brand.
Credits
Production: Fortemus Films
Director: David Lieb
DOP: Rik Burnell
Creative: Eavan Ryan
Producer: Cecilia Keith
Account Manager: William Green
Steadicam: Alex Dove
1st AC: Daniel Spencer Purvis
Gaffer: Paul Joy
Spark: Danny Purnell
Sound: Steve Cummings
Edit: Fortemus Films
Animation and Illustration: Laura McHugh
Grade: Misha Kim Colour
Brand: Apollo Tyres Ltd
Talent: Manchester United