SPORTS DIRECT

OVERVIEW
Over several years, I collaborated with the Sports Direct production team to create a range of ‘Tech Translated’ social content focused on performance footwear.

Working across SD Running and SD Football, the videos highlight different footwear brands and styles, from running shoes to football boots. Each piece breaks down the technical features and performance benefits of the products, helping customers better understand what they’re buying and why it matters.

Designed for use across Sports Direct’s social platforms, this content plays a key role in educating audiences, improving product clarity, and driving sales.

My responsibility was to design and animate the graphic overlays, translating technical specifications into visually clear, engaging animations that enhance the footage and support the storytelling.

Here are a selection of the final pieces…