LOVELL RUGBY

OVERVIEW
I created the storyboard for the preproduction of a 3D animated advert and social content for Lovell Rugby, developed for the 2025 British & Irish Lions tour to Australia.

The storyboard served as a visual blueprint for the project, outlining key visuals, camera angles, and timing. It was used to communicate the creative vision to the Lovell team and to ensure everyone had a clear understanding of the narrative and pacing before 3D production began.

By pre-visualising the animation in scenes, the storyboard helped streamline production.