UNDER ARMOUR X
JD SPORTS

OVERVIEW
I collaborated with the production team at agency Baked to create the storyboards for a campaign developed with JD Sports and Under Armour.

Working in pre-production, I produced detailed storyboards to visualise the narrative, pacing, and key shots ahead of the shoot. These boards were used to clearly communicate the creative intent to all stakeholders and to support alignment during the planning and approval stages.

On set, the storyboards acted as a practical production tool, providing clear visual reference for the director, performers, and crew. By pre-visualising camera angles, transitions, and timing, they helped streamline the shoot, reduce uncertainty, and ensure efficient use of time, contributing to a smoother production process and a focused final outcome.